BMW’s Rookie to Rider Campaign is one of the easiest ways into motorcycling in the UK. To support that campaign, the German brand have produced a film, following the main character Joe in his journey from non-motorcyclist to weekend adventurer.


The concept of taking a non-motorcyclist and watching them become an enthusiastic, adventure chaser is not a new one. However, BMW have produced a short film that is genuinely enjoyable and makes us want to head out into the rain in search of choppy waves, great views, hot chocolate and good times. It makes a refreshing change from standard product media and some of the scenery in Wales is stunning.

 

The campaign is built around the G 310 GS and their Rookie to Rider campaign. If you’re interested in learning more about the G 310 GS, we made a great review of the bike here. If you want to learn more about the Rookie to Rider campaign then head here.

 

Essentially it’s a way to finance your entire motorcycling experience for £99.00 per month, including test, rider equipment and bike. It’s a really cool package and opens the door to new motorcyclists in a much easier way.


Sourced By

Llewellyn Sullivan-Pavey

Photographer, Videographer, Writer, Motorcycle Racer, Dakar Rally Finisher and BRAKE Magazine's big dog, Llewelyn really likes to do things involving motorcycles. He also likes bicycles, coffee, pop punk and making horrendous puns.


Did you like this article? Brake is an independent magazine, producing free content online. We aim to make detailed, honest, quality content. The downside being that it comes at a cost. If you would like to support our reviews and travel stories, you can do so for a little as the cost of a coffee. Thanks for reading!

Related Posts

Subscribe To Brake Magazine.
That way you'll never miss the best features. We'll also never spam or pass on your details either.
Remove this pop-up forever