We’ve started a Patreon account. If you’re here, it’s probably because you want to find out what that means and if you can help myself and the people that make Brake videos, to keep making great video. In the next few paragraphs, I’ll explain how we currently keep afloat, what Patreon is and how you can help.
Firstly, I think the best place to start is by explaining Patreon and what it means. In the most simplistic form, Patreon is a payment platform for an audience to financially support creators. That means it’s a place for us to ask for support and our viewers and readers to provide it. They manage the payment system and provide a platform for us to share content and communicate behind a paywall. It’s an awesome platform, run by some very creative people. We’re not the first people to take this step and we won’t be the last, just as our good friend Lyndon Poskitt has done. It’s helping him to keep making phenomenal travel vlogs.
So, what does that mean for us? The big point of note from this is that this is optional support. We’ve not turned into a national newspaper and put up a compulsory paywall and we never will. However, producing good content is an expensive and time consuming activity. For the last few years, we’ve played a juggling game between producing videos or writing articles and paying our overheads. We have had the occasional advertiser and they’ve been amazing. We also make a small amount of ad revenue through YouTube’s Adsense program but the majority of our income doesn’t come from Brake Magazine at all. Our income is mostly derived from producing film and photographic content for other brands and companies and teaching at Off Road Skills. I want Brake to become a stable entity that can produce great content more than once a week and that balance is a challenge to find without income to pay our bills.
We’ve built two different tiers into a Patreon structure. Both are a monthly fee set a US$5 (£3.82) and US$10 (£7.64). Tier one is a called a Brake Subscriber. Here you’ll become part of the foundation of our community and help to keep us making ever increasingly great content. It’ll mean more MiniTip Mondays, more bike reviews and more travel films. We’ll also have an open community chat where you can suggest features and influence the direction of content. Tier Two is the Brake Gold Subscriber. The extra $5 gets you more content. That starts with an open, monthly Q&A livestream. You can ask us anything and everything, from riding tips to kit and bikes and our favourite flavour donuts. On top of that we’re going to make additional, in-depth content alongside our bike reviews. These will be in the form of ‘best set-up’ videos and videos answering your questions about the models we’re testing.
So what’s the next step in helping us? Clicking the button below. There you can read a little more about our plans for the Brake and where we’d like it to be as our subscriber base grows. It’s a huge deal for us to make that step (at least it feels that way) and we’re incredibly excited to keep making the best bike content we can.
Thanks for taking the time to read my words.